The capacity to establish a user profile with the noted retailer absent a direct telephone contact point represents a desire for increased user privacy and control over personal information. This process may necessitate the provision of an alternative form of verification, such as an email address, to confirm account ownership and prevent fraudulent activity.
The significance of this option lies in its potential to broaden access to the retailer’s online services for individuals who may not possess a mobile phone, or those who prefer not to share their phone number due to privacy concerns. This feature can also be beneficial in certain international contexts where mobile phone usage patterns differ. The availability of this option reflects an understanding of diverse user needs and preferences in the digital marketplace.