The phrase represents a specific promotional offer. It involves a monetary discount of fifteen dollars applicable toward the purchase of Similac infant formula products at Walmart retail locations. This type of incentive aims to reduce the overall cost for consumers buying a particular brand of formula at a specific store.
Such offers hold significance for several reasons. They can provide financial relief to families with infants, particularly those who rely on formula feeding. The availability of discounts may influence purchasing decisions, potentially driving sales volume for the formula brand and increasing foot traffic for the retailer. Historically, manufacturers and retailers have utilized coupons and promotional offers to attract and retain customers, and to gain a competitive advantage in the marketplace.