The term broadly refers to large, value-focused cruise lines. These companies prioritize affordability and accessibility, offering a wide range of itineraries and onboard experiences at competitive prices. Passengers can often find options catering to various budgets and travel styles, much like a large retail chain offering a diverse product selection.
The significance of these operations lies in their ability to democratize cruising, making it accessible to a broader segment of the population. Historically, cruising was perceived as a luxury reserved for the wealthy. However, these organizations have altered that perception by offering cost-effective vacation options. This has broadened the cruise market and fueled industry growth, benefiting both consumers and the overall tourism sector.
