The phrase identifies lodging establishments situated in Rogers, Arkansas, in proximity to a Walmart Amp (Walmart Arkansas Music Pavilion). This specifies a search for accommodations convenient to the entertainment venue. Proximity typically indicates hotels within walking distance or a short driving range of the Walmart Amp.
The importance of this location is linked to convenience for concert attendees. Selecting lodging near the venue mitigates transportation concerns, such as parking costs, traffic congestion, and post-event commute times. Historically, the demand for nearby hotels has increased significantly during peak concert seasons and major events held at the Walmart Amp.