The phrase identifies a specific product category available at a major retail corporation. It denotes holiday-themed films distributed on a physical optical disc format, offered for sale within the physical and potentially online locations of Walmart stores. An example would be a new release Christmas comedy available for purchase on DVD during the holiday shopping season at a local Walmart.
Availability of these items provides consumers with access to seasonal entertainment at varying price points. Historically, physical media has been a reliable source of entertainment, especially in areas with limited internet access or during times of disrupted streaming services. The practice of offering such goods contributes to the festive atmosphere and provides tangible gift options during the holiday season.