This phrase represents a specific product offering: a ready-to-drink cocktail featuring El Jimador tequila, a new flavor combination, available for purchase at Walmart stores within the United States. It signifies the intersection of a well-known tequila brand, a convenient beverage format, a particular retailer, and a geographical market.
The combination offers accessibility and convenience for consumers seeking a quick and easy way to enjoy tequila-based cocktails. The presence of a national retailer suggests widespread availability and potentially competitive pricing. The “new mix” aspect signals innovation and an attempt to attract consumers with novel flavor profiles and beverage experiences. The historical context involves the growing popularity of ready-to-drink cocktails and the strategies of established spirit brands to capture market share within this segment.
