The phrase refers to the promotional sales event offered by a major retail corporation during the post-Thanksgiving period in the year 2014. These promotions encompassed a range of discounted items across various product categories, typically available in physical stores and online.
This event was a significant period for consumers seeking reduced prices on holiday gifts and other desired merchandise. It provided an opportunity for substantial savings while also serving as a major driver of sales volume for the retailer, contributing significantly to its annual revenue. It also highlights a period in the evolution of Black Friday, before the widespread adoption of online shopping and extended sale periods.