The term refers to an employee, often in a supervisory or managerial role, who spends a significant portion of their work time circulating throughout the retail space. This individual is highly visible and actively engages with both customers and other associates. A practical example involves a member of store management monitoring operations on the sales floor, answering customer inquiries, and providing support to team members needing assistance.
Such a presence offers several advantages. It allows for immediate responses to customer needs, potentially improving satisfaction and sales. Moreover, it provides opportunities to observe and address operational inefficiencies in real-time. Historically, this type of role ensured a level of oversight and customer service that contributed to a positive shopping experience and efficient store management.