This financial institution provides banking products and services primarily to Walmart customers and associates. A key offering is credit cards that often provide rewards and benefits for purchases made at the retailer and elsewhere. These cards are frequently used to facilitate customer transactions and offer a means of building credit history.
The entity plays a significant role in Walmart’s overall customer value proposition, enhancing customer loyalty through its rewards programs and ease of use. It also contributes to the retailer’s financial performance. Historically, such financial partnerships have been a strategy for retailers to increase sales and customer retention.
