The phrase references the intersection of a major retail corporation and a professional baseball team based in Southern California. This can manifest in various forms, such as sponsorship agreements, promotional events held at retail locations, or the sale of team-branded merchandise within the retailer’s stores.
Such collaborations benefit both entities involved. The retailer gains increased brand visibility and customer traffic through association with a popular sports team. The baseball organization benefits from increased revenue through merchandise sales and enhanced community engagement via the retailer’s extensive customer base and store locations. Historically, these types of partnerships have proven effective in reaching wider audiences and fostering brand loyalty.
