The phrase refers to fraudulent attempts, typically conducted via telephone, where individuals impersonate representatives from a major retailer, like Walmart, and falsely promise a valuable item, such as a PlayStation 5 gaming console, as a prize or reward. The objective is to deceive recipients into providing personal or financial information, ultimately leading to identity theft or monetary loss. A common scenario involves the scammer requesting a small payment for shipping or taxes to claim the purported prize.
Understanding this specific type of fraud is crucial because it exploits the popularity of both the retailer and the gaming console to lure potential victims. Historically, confidence tricks targeting consumers through promises of valuable goods have been prevalent, evolving with technological advancements from mail-based schemes to phone and internet-based scams. The high demand and limited availability of sought-after electronics, like the PlayStation 5, create an environment ripe for exploitation by malicious actors. The awareness of such deceptive practices protects potential targets from financial and personal harm, contributing to a safer online and consumer environment.