Individuals and organizations acquire these stored-value instruments issued by a major retailer for a variety of reasons. For example, a person might purchase one as a present for a friend or family member, providing the recipient with the flexibility to select their own gift from the retailer’s wide array of merchandise.
The practice of acquiring them offers several advantages. From a purchaser’s perspective, they represent a convenient and universally appreciated gifting solution. Recipients benefit from the freedom to choose exactly what they want or need, redeeming the card for items across diverse product categories. Furthermore, the existence of a resale market for them illustrates their perceived value and liquidity. This offering has a history of popularity stemming from its ease of use and broad applicability.
