The phrase appears to be a nonsensical or potentially humorous combination of disparate elements: a major retail corporation, an uncommon surname or possible misspelling, and a former U.S. president. As such, in the context of an article, it likely functions as a deliberately absurd or ironic keyword string. For instance, it might be used to signal satirical content or to intentionally attract search engine traffic from unrelated queries.
The value of such a phrase hinges on its context and intended audience. If deployed strategically in satire or commentary, it could highlight the perceived incongruities of modern commerce, political figures, or societal trends. The “benefit” in this scenario is not practical utility, but rather the potential for eliciting amusement, prompting reflection, or generating discussion about the absurdity of online search practices.