The phrase refers to the intersection of several elements: a South Korean boy group named boynextdoor, one of its members Taesan, the availability of collectible photographic cards, and the cards’ limited distribution through Walmart stores. It encapsulates the idea of obtaining exclusive merchandise tied to a popular musical act through a specific retail partnership.
The practice of offering exclusive merchandise through retail partnerships provides a valuable benefit to both the artist and the retailer. For the artist, it drives sales and increases visibility among fans. For the retailer, it attracts customers and enhances their brand image by offering unique and sought-after items. Historically, such partnerships have been a successful marketing strategy in the music industry, generating significant revenue and fan engagement.
