A product category exists comprising pre-mixed frozen cocktail concentrates, specifically those manufactured under the Bacardi brand and offered for sale at Walmart retail locations. These products aim to simplify the preparation of blended alcoholic beverages by providing a pre-portioned and flavored mix that requires only the addition of alcohol and blending.
The availability of these products through a large retailer provides accessibility and convenience to consumers seeking a readily available solution for creating frozen cocktails at home. This benefits both the consumer, through ease of use, and the manufacturer and retailer through increased sales volume driven by broad distribution and simplified preparation appeal.
